LOUIS VUITTON · EAU DE PARFUM · 2025

MOON TALE

Name: Louis Vuitton Moon Tale Eau de Parfum
Brand: Louis Vuitton
Price: 2800.00 HKD
Rating: 8.5 (2 reviews)

A brilliant burst of raspberry opens onto peony, geranium, jasmine sambac and magnolia — all present at once, with no official staging between them.

Olfactive family: Floral · Fruity
Perfumer: Jacques Cavallier Belletrud
For: Unisex

OFFICIAL BOUTIQUEHK$2,800 · 100 mlOfficial Hong Kong price

Official boutique

Official Hong Kong price checked 21 August 2026 for the 100 ml Eau de Parfum. Moon Tale is exclusive to Louis Vuitton's Journey to China collection, sold only through selected regional boutiques and louisvuitton.com in participating markets; price and availability may change, and this fragrance is not available in most Western markets. Verify at the boutique before purchase.

Begin the portrait

HouseLouis Vuitton

FamilyFloral · Fruity

Year2025

Community scent score8.5/10

Your scent rating Choose your impression 2 community ratings

01Portrait

SECTION 01 · PORTRAIT

Five notes, no hierarchy, and a legend about eclipsing the moon.

Louis Vuitton doesn't stage Moon Tale into a top-heart-base pyramid — raspberry, peony, geranium, jasmine sambac and magnolia are presented as one continuous bouquet rather than a sequence. Inspired by the Chinese legend of the Four Beauties, the fragrance stays radiant and sweet-floral throughout, though wearers are split on how the jasmine sambac behaves as it settles.

A bouquet with no running order — every flower arrives already in bloom.
— Parffolio interpretation

Scent accords

01White Floral

84%Dominant

84%
02Fruity

62%Strong

62%
03Rosy

48%Moderate

48%
04Green

34%Supporting

34%
05Musky

26%Supporting

26%
06Powdery

18%Subtle

18%

Accord intensity reflects an editorial estimate based on note structure and wear profile.

BEFORE YOU SAMPLE

It may not suit you if…

You want a fragrance with a clear opening-to-drydown arc — Moon Tale presents its five notes together, with no staging between them.
Jasmine sambac at this intensity is genuinely divisive; several wearers report it turning sharp or headache-inducing after the first 20-30 minutes, though others find it settles beautifully.
It's exclusive to Louis Vuitton's Journey to China collection — not sold in most Western markets, and only through select regional boutiques.

Performance and perception vary by skin, climate, application and formulation. Sample before buying whenever possible.

02The olfactive journey

NO OFFICIAL STAGING — ONE RADIANT BOUQUET

Louis Vuitton presents this as a single bouquet, not a pyramid — so here's what actually stands out.

ALL AT ONCE

Every flower arrives together, none of them waiting their turn.

Raspberry supplies the brightness up front, but it never really steps aside — peony and geranium keep things tender and soft, while jasmine sambac and magnolia push forward as the loudest, most radiant part of the bouquet. Louis Vuitton's own copy describes a base of powdery musk, though that isn't part of the official note list — on skin, the whole thing reads as one dense floral accord rather than a clear opening-to-drydown arc.

BRIGHTRADIANTDENSE

EXPLORE THESE NOTES

Jasmine Sambac Raspberry Peony Magnolia Geranium

03On skin

FROM FIRST SPRAY TO LATE DRYDOWN

The life of the scent.

OPENSBRIGHT AND FLORAL AT ONCERaspberry · Peony · Geranium

The fruit and the florals arrive together — this isn't staged as citrus-first, florals-later.

20-30 MINJASMINE SAMBAC TAKES OVERJasmine Sambac · Magnolia

This is where wearer reports genuinely diverge — some find it settles beautifully, others describe it turning sharp and overpowering.

LATESOFT AND POWDERYMusk (brand description, not an official note)

Louis Vuitton's own copy describes a powdery musk drydown, though musk isn't part of the published note list.

04The perfumer

Jacques Cavallier Belletrud, Master Perfumer at Louis Vuitton — **Jacques Cavallier Belletrud**Master Perfumer · Louis Vuitton

JACQUES CAVALLIER BELLETRUD BUILT A BOUQUET WITH NO RUNNING ORDER

The perfumer behind the portrait

Jacques Cavallier Belletrud, Louis Vuitton's exclusive Master Perfumer since 2012, built Moon Tale around the Chinese legend of the Four Beauties rather than a conventional note pyramid. Raspberry, peony, geranium, jasmine sambac and magnolia are presented as one continuous bouquet — a choice that keeps the radiance high throughout, for better or worse depending on how a wearer's skin handles the jasmine sambac.

“China's art de vivre is an art of scenting.”
— Jacques Cavallier Belletrud · official Louis Vuitton product page · verified quotation

PERFUMER: Jacques Cavallier Belletrud
HOUSE: Louis Vuitton
LAUNCHED: 2025
OFFICIAL NOTES: Raspberry · Peony Accord · Geranium · Sambac Jasmine · Magnolia

View the Jacques Cavallier Belletrud profile and all connected Parffolio fragrances →

05Community

STRUCTURED EXPERIENCE, LESS NOISE

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THE RIGHT MOMENT

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FINAL IMPRESSION

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07Scent conversations

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OlgaWearing Louis Vuitton Moon Tale

21 August 2026

Love it! Love it! Love it! and 1000x times Love it! 🥰🥰🥰🥰 now my favourite floral frag. 🥰

MOON TALE

Louis Vuitton Moon Tale at a glance

Five notes, no hierarchy, and a legend about eclipsing the moon.

It may not suit you if…

Every flower arrives together, none of them waiting their turn.

The perfumer behind the portrait

When does it come alive?

Which words fit your wear?

Tilia

Thorns Become Roses

Athénaïs

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